The Design Profit ® software is based on the Munro Lean Design ® principle ''The Best Design is the Simplest Design that works''. Regardless if it's an existing design or a concept design, the goals are similar; to reduce the total accounted costs while improving the quality, producibility, and affordability of the product. Munro's famous shadow chart has demonstrated that on average 70% of the products cost is determined by the design. Therefore to meet these goals we need to focus on achieving producibility and affordability by design. Design Profit ® now includes a comprehensive cost estimating tool (Click2Cost™) that provides unprecedented cost data with a few simple clicks. Visit us at Booth 702